Scientologikirkens Super Bowl-reklame

Scientologikirken har det med å svi av store pengesummer for å vise vage/spirituelle reklamesnutter under Super Bowls reklamepause. Tony Ortega har en gjennomgang av årets reklamefilm:

Yes, that was a Scientology ad you saw during the Super Bowl. Here’s what’s in it.

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For the fourth year in a row, Scientology has aired one of its ads in some local markets during the Super Bowl. And, as usual, the ad has produced a lot of hilarity on Twitter as viewers around the country react in pretty much the same way: “Was that really a Scientology ad I just saw?” This year is no different, as you’ll see in the Twitter reactions below. But first, let’s review the ad itself first.

As in past years, Scientology saved money by only buying local-market spots in some areas, which we have been told adds up to about a $1 million cost, rather than airing a 30-second national ad, which this year ran about $5 million.

Which cities got the ad? We’ll have to judge from the Twitter reactions. But in the past, Scientology leader David Miscavige has aired the ads in cities where his local members have put up the cash to open an “Ideal Org” as a way to punish those cities that haven’t yet ponied up for a new church.

Do these ads actually help the church recruit new people? Probably not. They’re just too hilariously bizarre to rope in newbies. Our experts tell us the ad is really aimed at existing members, to convince them that their donations are being spent to propagate Scientology.

OK, so here’s the minute-long version of the 30-second ad you saw on television…

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Flere enn meg som ikke fikk med seg «who» i den siste setningen «who am I»?

Hm, nei, hørte det tydelig. Eller sikta du til noe annet nå?

Ok! Da var det jeg som hadde på for svak lyd, og/eller er utstyrt med dårlige ører. Jeg måtte spole tilbake for å å med hva som egentlig ble sagt. :blush:

Du hadde ikke hatt slike problemer om du var “homo novis”. :wink:

Det var faktisk…ok. Jeg håper ikke disse fungerer. :disappointed_relieved:

Jeg måtte google dette grundig før jeg skjønte hva du mente. :sweat_smile:

Det kan nok tolkes som at målgruppen var eksisterende medlemmer, ja! :relaxed:

Tror målgruppen er folk som lett faller for vage, ulne spirituelle greier. Folk som er på utkikk etter “noe”, og som (dermed?) er lette å forme.

Vel, og så googler de “Scientologi”, og det var det…

1 Like

Jepp. De få som finner veien inn, finner den nok via frontgruppene.

Om årets Super Bowl-reklame fra CoS:

https://tonyortega.org/2020/01/31/scientologys-2020-super-bowl-ad-is-just-like-all-the-others-a-mystery-sandwich/

Scientology’s 2020 Super Bowl ad is just like all the others: A mystery sandwich

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It’s another mystery sandwich this year.

In a 1990s court case, Hana Whitfield testified that Scientology founder L. Ron Hubbard had said in her presence, “To keep a person on the Scientology path, feed him a mystery sandwich.”

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