Scientologikirken har det med å svi av store pengesummer for å vise vage/spirituelle reklamesnutter under Super Bowls reklamepause. Tony Ortega har en gjennomgang av årets reklamefilm:
For the fourth year in a row, Scientology has aired one of its ads in some local markets during the Super Bowl. And, as usual, the ad has produced a lot of hilarity on Twitter as viewers around the country react in pretty much the same way: “Was that really a Scientology ad I just saw?” This year is no different, as you’ll see in the Twitter reactions below. But first, let’s review the ad itself first.
As in past years, Scientology saved money by only buying local-market spots in some areas, which we have been told adds up to about a $1 million cost, rather than airing a 30-second national ad, which this year ran about $5 million.
Which cities got the ad? We’ll have to judge from the Twitter reactions. But in the past, Scientology leader David Miscavige has aired the ads in cities where his local members have put up the cash to open an “Ideal Org” as a way to punish those cities that haven’t yet ponied up for a new church.
Do these ads actually help the church recruit new people? Probably not. They’re just too hilariously bizarre to rope in newbies. Our experts tell us the ad is really aimed at existing members, to convince them that their donations are being spent to propagate Scientology.
OK, so here’s the minute-long version of the 30-second ad you saw on television…